On the 30th of June 2016, Bentley Singapore unveils the first of Bentley's showrooms in the Asia Pacific region to implement its new corporate identity.

Following an extensive upgrade to its premises at 45 Leng Uee Road, customers stepping into the new showroom will notice that the luxury materials which adorn the British luxury brand's cars have been integrated into every feature of the showroom design — notably leather, wood and polished metals. The carpets are made from the same rich lambswool used in Bentley's vehicle interior carpets, the furniture is trimmed in Bentley leather, and customer commissioning areas are enveloped by contemporary solid oak panels. Showroom seating, tables, display stands and concierge counter are all hand -trimmed with bespoke, highly polished stainless steel.

David Jackson, Bentley Regional Manager Sales and Marketing Asia Pacific, commented: "The new showroom has been designed to give our customers a bold, clear and contemporary vision of the Bentley brand, and is finished with the same level of luxury for which our cars are renowned. Our number one priority is to ensure that our customers have a unique Bentley experience. In this new showroom they will enter an exclusive world of unparalleled design, personalised service, automotive passion and unmatched attention to detail."

The relaunch of the Bentley Singapore showroom marks the start of a new chapter, along with the highly anticipated arrival of the all -new Bentayga - the fastest, most powerful, most luxurious and most exclusive SUV in the world. Test drives on the Bentley Bentayga are now available at the new home of Bentley Singapore.

Guided by Bentley veteran race instructor M. Peter Barnes, the by-invitation only event was held from the 13th to 15th of May 2016. Media and guests relished in a high-octane weekend, where the true test of performance took place at the Singapore Grand Prix Circuit.

The Bentley Dynamic Driving Experience 2016 marked the first time in South East Asia where guests were able to experience the power, precision handling and sports performance of the all new Bentayga SUV along with the Flying Spur V8 and Continental GT.

On the 14th of April 2016, media and guests gathered at The Fullerton Bay Hotel in Singapore for the official regional launch of the fastest, most powerful, most luxurious and most exclusive SUV in the world - the all new Bentley Bentayga.

Held at the spectacular Clifford Pier, known for its rich heritage, the evening began with a showcase of the limitless world of Mulliner - where your dreams become reality. Guests were then led into che main dining hall, where Bentayga's sculptural form, sharp lines and elegant execution were revealed.

Before the end of the evening, guests were invited onboard the Princess 56 yacht, for a cruise set against extraordinary night-time views of the iconic Singapore skyline.

To mark the start of an extraordinary journey, members of the Bentley Owners' Club Singapore were invited co the unveiling of Bentley Singapore's newly renovated showroom on the 30th of June 2016.

It was truly an evening filled with great conversation, exquisite food and wine, as guests also experienced the exhilarating speed and unrivalled comfort of the all new Bentley Bentayga.

For an exclusive evening, Bentley Singapore was pleased to host ICON's 20 Best Dressed Ladies and their partners at the showroom.

With the new showroom design taking inspiration from Bentley's 97-year history, combined with modern day luxury retailing, guests were treated to an extraordinary customer experience.

As a special memento for the evening, acclaimed watercolour artist Ms. Lucinda Law was commissioned to design an illustration of each of the remarkable ladies in the winning attire they wore at the ICON Ball 2016.

BREAKFAST ACROSS THE CAUSEWAY

AN EXHILARATING ROAD TRIP UP NORTH

On the 2nd of April 2016, Bentley Singapore owners made their way cross the causeway, through B-roads and across the scenic vasc landscapes of Johor. This time, owners were treated co traditional noodles at Poncian, followed by fresh seafood at Kluang.

Is was yet another successful breakfast drive co remember, as owners were given the opportunity to experience the sheer power of their cars while enjoying the unparalleled luxury of their car interiors throughout the journey.

Contemporary
design meets the
finest materials

Celebtration of Bentley's rich heritage

The Bentley Collection brings together a carefully chosen election of luxury products, each reflecting Bentley's unmistakable DNA, vision and passion. From exquisite silk scarves, striking cufflinks, luxurious clothing to precision scales models, there's something for everyone in the family.

To find out more about the Bentley Collection or to make an order, call us at 6378 2628 or email us at bentley.concierge@wearnes.com.